Wow! I saved a lot – My Appraisal Says So!

by J. Christopher Guritz

Diamond Answer Man – Episode 23.

Wow! I saved a lot – My Appraisal Says So!

The HUGE problem with certain jewelers and brokers is selling diamonds and jewelry based upon inflated appraisals. Did you know this can cost you money in the long run. How this trick influences our price-blind buyers into feeling they have received a good deal. Listen in – then talk to you jeweler and get the reasons why the numbers don’t match.

Appraised value – is not the same as Cash Value(liquidation value) unless stated.

You ring is unsaleable at the appraised value – why?

What is the appraised value good for?

Any questions call me!


J. Christopher Guritz


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